Skills

Social Media Management

Social media is an integral part of my life. Through my personal media habits, education, and work responsibilities, I stay updated on emerging trends, voices, and conversations. Able to manage cross-channel social media accounts.

Consumer Research

The foundation of any successful brand strategy relies on strong consumer insights. Able to conduct high-quality primary and secondary research, extract relevant data, and develop strategy relevant to the target audience.

Content Creation

Capable of ideating various assets for the different social platforms. Savvy with Adobe Suite and executing my creative vision.

Storytelling

At the core of a strong brand strategy lays a story that resonates with the consumer. With a pulse on trends, I can craft engaging stories that ultimately communicate the brand’s mission and campaign objective.

Digital Analytics

Comfortable with social media analytics databases. Able to analyze the success of paid and organic social assets based on key performance indicators. Skilled at identifying key implications from large sets of data.

Copywriting

A strong writer eager to compose captivating copy that captures the brand voice and stimulates interest amongst the intended target audience.